Það hefur verið margt á döfinni hjá Markaðsstofu Suðurlands það sem af er hausti og er nú meðal annars einni stórri franskri blaðamannaferð nýlokið. Ferðin var unnin í samstarfi við Icelandair og Íslandsstofu, en á hið síðarnefnda í öflugu samstarfi við PR skrifstofuna FINN Partners varðandi markaðssetningu á Íslandi innan helstu markaða landsins.

Framkvæmdasjóður ferðamannastaða auglýsir hér með eftir umsóknum um styrki fyrir árið 2026. Umsóknarfrestur er til kl. 13 þriðjudaginn 4. nóvember 2025.

One of the golden rules of traveling in Iceland is: always be prepared for the weather to change. Sunshine can shift into rain, mist, or strong winds in a matter of minutes. While this might seem inconvenient if you had planned a long hike or a day exploring waterfalls, it’s actually an invitation to discover South Iceland’s indoor treasures. From fascinating museums and exhibitions to geothermal bathing, local shopping, and delicious food, there is plenty to enjoy while staying warm and dry. Below are some of the best ways to spend a rainy day in South Iceland.

One of the most unique and cherished aspects of Icelandic daily life is its bathing culture. From the smallest towns to the largest cities, geothermal pools and hot tubs are everywhere. And they are much more than just places to swim. For Icelanders, the swimming pool is a social hub, a wellness center, and in many ways, a part of the national identity.

In Iceland, food isn’t just about eating — it’s a way to connect with the land, the people, and their stories. From cozy cafés tucked beneath waterfalls to farms serving fresh produce grown just meters from your table, every stop on your journey offers a taste of Icelandic culture. This guide will lead you to the places in South Iceland where flavor meets tradition, turning every meal into part of the adventure.

Few experiences compare to standing under a clear, starry sky while the Northern Lights dance above you, painting the darkness with green, purple, and pink hues. In Iceland — and especially in South Iceland — this natural wonder feels even more magical. Here, dramatic landscapes of glaciers, black sand beaches, volcanoes, and vast open skies create the perfect stage for one of nature’s greatest shows.

When LGBTQ travelers choose a destination, inclusivity, safety, and community often rank just as highly as natural beauty and cultural experiences. Iceland is one of those rare places where all of these elements come together seamlessly. Known for its breathtaking landscapes and warm people, Iceland is also widely recognized as one of the most LGBTQ-friendly countries in the world.

A total solar eclipse—when the Moon completely blocks the Sun—remains one of nature’s most extraordinary sights. The Sun and Moon appear almost exactly the same size in our sky due to a cosmic coincidence of distance and size, but such perfect alignments are fleeting. From any specific location on Earth, witnessing totality is rare—on average, only roughly once every 375 years

Iceland, with its dramatic landscapes and untamed beauty, is known for its extremes. It’s a land where glaciers meet volcanic activity, and where icy rivers flow just a short distance from bubbling hot springs. One of Iceland’s most unique features is its abundance of geothermal water, which provides the island with natural hot springs that offer both locals and visitors a chance to experience nature in a very intimate, soothing way.

Iceland has become one of the world’s most popular filming destinations. Its glaciers, waterfalls, volcanoes, and black-sand beaches create a natural backdrop that feels otherworldly and versatile. Producers love it because within a short drive you can find landscapes that look like medieval battlefields, Himalayan peaks, or even alien planets. It’s no wonder that Icelandic nature often appears in international blockbusters.

Þjórsárdalur er gróðursæll og fallegur dalur í nágrenni við Gullna hringinn. Þar sameinast náttúrufegurð, menningarminjar og kyrrð sem gerir dalinn að áhugaverðum áfangastað fyrir bæði Íslendinga og erlenda gesti, sér í lagi þau sem kjósa að fara ótroðnari slóðir.

Tucked away just off the Golden Circle, Þjórsárdalur Valley remains one of South Iceland’s best-kept secrets. Carved by the mighty Þjórsá River and shadowed by the brooding presence of Mount Hekla, this lesser-traveled route is a treasure trove of natural beauty, historical intrigue, and quiet wonder. With cascading waterfalls, moss-covered lava fields, fairytale-like gorges, scenic hiking trails and ancient Viking ruins, Þjórsárdalur offers visitors a rich and varied experience—with fewer crowds.