Dyrhólaey is one of the most striking headlands on Iceland's south coast, a 120-metre-high promontory rising out of the black sand just west of Vík. Its name means "the hill with the door-hole," a reference to the massive natural arch carved through the rock by the sea. On calm days the arch is wide enough that a small plane once flew through it, a stunt pulled off by an Icelandic pilot in the 1990s that locals still talk about.

The Alaskan lupine (Lupinus nootkatensis) turns large parts of South Iceland deep purple every summer. The blooming season is short but spectacular: expect peak colour from mid-June to mid-July, with the southern coast usually flowering a week or two earlier than higher inland areas.

Puffins arrive in South Iceland in late April and stay through mid-August, with peak viewing from mid-May to early August. By the time the chicks fledge in late summer, the colonies grow quiet again until the following spring.

Samtök ferðaþjónustunnar hafa að undanförnu aflað gagna um ferðaþjónustu frá Hagstofu Íslands og birt á vef sínum. Markaðsstofa Suðurlands hefur nýtt þessi gögn við að greina þróun og áhrif ferðaþjónustu á sunnlensk sveitarfélög. Sveitarfélög og framboð á Suðurlandi hafa fengið senda samantekt fyrir sitt sveitarfélag í von um að hún nýtist við stefnumótun og ákvarðanatöku í málefnum sem varða greinina.

Markaðsstofa Suðurlands veitir árlega viðurkenningar fyrir Sprota ársins og Framlag ársins í ferðaþjónustu á Suðurlandi. Á aðalfundi Markaðsstofu Suðurlands, sem var haldinn þann 7 maí s.l. á Stracta Hóteli á Hellu, voru þessar viðurkenningar veittar til fyrirtækja í greininni.

Fimm verkefni á Suðurlandi hlutu samtals 178.567.403 krónur úr Framkvæmdasjóði ferðamannastaða fyrir árið 2026. Úthlutunin er hluti af nær 490 milljóna króna styrkveitingu til 18 verkefna um land allt þar sem sérstök áhersla var lögð á öryggi ferðamanna á fjölsóttum ferðamannastöðum.

Tucked into the lush valley of Húsadalur in Þórsmörk, Volcano Yoga offers a unique way to connect with Iceland’s wild beauty. Surrounded by towering mountains, glaciers, and volcanic landscapes, each session invites you to slow down, breathe deeply, and fully immerse yourself in nature.

There's a brand new addition to the line-up of activities in South Iceland, and it's the first of its kind in the country. Fjallsárlón Glacier Lagoon, tucked beneath the southern edge of Vatnajökull, has launched an Ice Floating experience: a guided activity where guests float among drifting icebergs in a specially designed immersion suit.

A total solar eclipse—when the Moon completely blocks the Sun—remains one of nature’s most extraordinary sights. The Sun and Moon appear almost exactly the same size in our sky due to a cosmic coincidence of distance and size, but such perfect alignments are fleeting. From any specific location on Earth, witnessing totality is rare—on average, only roughly once every 375 years

No multi-day treks. No F-roads. No mountain gear required. These are the most spectacular waterfalls in South Iceland, all accessible with just a short, easy walk from the car park.

Black Sand Hotel is a brand new property that has opened in South Iceland. The hotel is designed as a quiet, design led retreat with sweeping coastal views and immediate access to South Iceland’s shoreline.

Markaðsstofa Suðurlands heldur reglulega rafræna morgunfundi fyrir sína samstarfsaðila sem hafa jafnan verið vel sóttir. Síðasti fundur var haldinn þann 31. mars og mættu þá um 40 manns til að hlýða á Guðbjörgu Guðmundsdóttur, efnishönnuð hjá Stefnu, halda fræðsluerindi um gerð vandaðs vefefnis fyrir gervigreindina.