Nestled in the countryside of Ölfus, just outside Selfoss, Hespuhúsið is a charming craft studio where guests can step into the colorful world of natural dyeing. Here, Icelandic wool is dyed using pigments extracted from plants, mosses, berry leaves, and even fungi — all sourced from the Icelandic wilderness.
Founded by Guðrún Bjarnadóttir, a dedicated guardian of traditional Icelandic crafts, Hespuhúsið is built on principles of sustainability, natural materials, and the wisdom of past generations. This philosophy is woven into every step of the process, from foraging for the plants to the final product — soft skeins of naturally dyed wool that reflect the earthy tones of the landscape.
Visitors are welcome to observe the dyeing process, peek into the dye pots, and learn how colors shift depending on water acidity, harvest timing, and natural chemical reactions. The studio also features displays of traditional crafts, old recipes, and a cozy sitting area that feels just like grandma’s kitchen — the perfect place for inspiration.
In the Hespuhúsið shop, you’ll find naturally dyed yarn, DIY kits, patterns, and lovingly crafted gifts — all made with deep respect for nature and tradition. You can also explore educational materials about dyeing techniques, Icelandic flora, and the timeless bond between people and the materials they use.
Hespuhúsið is open daily from 10 am to 5 pm during Easter week, except on Easter Sunday.
Visits outside regular hours are available by appointment. Call +354 865 2910 to arrange.