Successful Press Trip to South Iceland Generates Major International Media Coverage
A recent press trip to South Iceland has concluded with positive feedback from participating journalists from France, who valued the program’s seamless organization, diverse itinerary, and warm Icelandic hospitality. The trip featured a balanced mix of breathtaking natural landscapes, immersive site visits, indoor activities, flexibility, and moments of relaxation.
19.02.2026
The group enjoying geothermal bread and other Icelandic delicacies at Hótel Geysir
Accommodation throughout the journey exceeded expectations, whether a stylish hotel or rustic back country lodge, they all had their own unique atmosphere and unforgettable setting.
Journalists highlighted that the experience made a strong impact on them and the trip has already resulted in significant international media coverage:
- Lonely Planet — Article by Elodie titled in English "South Iceland: at the heart of volcanoes and geothermal wonders", reaching 300,000 monthly visitors, spotlighting all project partners and capturing the essence of the journey.
- Marie France — Feature titled “Discovering southern Iceland: northern lights, volcanoes, and black beaches… spectacular landscapes to see at least once in your lifetime”, with a reach of 8 million unique monthly visitors, offering strong visibility for South Iceland.
- GEO — First article published titled “A new journey to rediscover Iceland, between ice and fire”, reaching 7 million unique monthly visitors, highlighting experiences such as the Lava Show, the 4x4 excursion to Þórsmörk, the Hella Caves, Laugarás Lagoon, Sky Lagoon, and stays at Umi Hotel, Þórsmörk Volcano Huts, and Hotel Geysir.
The Team at Visit South would like to thank Visit Iceland, Icelandair and all participants for this press trip to become such a highly successful initiative for promoting South Iceland’s unique attractions.