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New town center in Selfoss!

Some towns are old, and some are new. But in Selfoss, the past connects with the present in an utterly unique way.

Some towns are old, and some are new. But in Selfoss, the past connects with the present in an utterly unique way. We look forward by looking back. 35 historic buildings, previously damaged by fire, or had fallen into disrepair, were reconstructed to form a unique cultural center. Cutting-edge architecture is set against the panorama of Icelandic history. Within a one-hour drive of all Iceland’s major nature attractions in the South. Opened in summer 2021, the new Selfoss Centre hosts shops, restaurants, hotels, and cultural activities of different kinds.


Foodhall in Hveragerði & Selfoss Mjólkurbúið - The Old Dairy Selfoss in Selfoss is a true food culture house. Food hall with 8 restaurants, a beer garden, a wine bar, and an exhibition on the history of skyr.


Mathöll Suðurlands is a new food hall that opened up in the town of Hveragerði. The building also houses a hotel, cafés, shops, and various entertainment venues. The house is called Gróðurhúsið or The Greenhouse.



Skyrland exhibition, immerses your senses in the world of skyr, Iceland’s unique superfood. A journey of sights, scents, and tastes, you’ll discover a 1000-year story of how a Viking dairy product became a global health food.