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Clean & Safe | South Iceland

It can be expected that Covid - 19 will change the travel habits and needs of people with different emphases and changed attitudes.

It can be expected that Covid - 19 will change people's travel habits and needs with different emphases and changed attitudes. New standards, new values, and other requirements are expected to emerge. It is essential that the tourism industry adapts to this new reality and that the tour operators are willing to receive customers safely and responsibly. Iceland must continue to be a desirable and safe destination.

Clean & Safe / Hreint og öruggt

The Icelandic Tourist Board has launched a project based on a foreign model called Clean & Safe / Hreint og öruggt, which can help tourism operators welcome their customers responsibly to feel safe while creating good memories.

  • The project is based on trust and the willingness of tourism operators to show responsibility so that tourists visiting Iceland may feel safe.
  • The project is intended to increase the credibility of tourism in Iceland and to be a tool for tourism operators to show in a tangible way that we care about our visitors and that Iceland is a safe destination to visit.
  • The power of cooperation applies here. The more companies that participate, the stronger the message we send.
  • Let us show that Iceland is ready to welcome its guests with professionalism and responsibility.

The project has been approved by the Health inspection authorities in Iceland and World Travel and Tourism Council (WTTC).

Find out more about clean and safe.