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The group enjoying geothermal bread and other Icelandic delicacies at Hótel Geysir

Successful Press Trip to South Iceland Generates Major International Media Coverage

A recent press trip to South Iceland has concluded with positive feedback from participating journalists from France, who valued the program’s seamless organization, diverse itinerary, and warm Icelandic hospitality. The trip featured a balanced mix of breathtaking natural landscapes, immersive site visits, indoor activities, flexibility, and moments of relaxation.
Waves crash hard against the towering basalt columns at Reynisfjara Black Beach. Photo: Þórir N. Kja…

Reynisfjara Is Still Here – Here's What Visitors Need to Know

Over the past weeks, many social media posts have suggested that Reynisfjara Black Beach is “gone” or permanently damaged. That is not accurate. While natural forces have caused noticeable changes to parts of the beach, Reynisfjara remains open, accessible, and very much worth visiting.
Mountain bikers riding through steaming geothermal valleys in South Iceland. Photo Credit: Icebike A…

South Iceland is where endurance sport meets elemental nature.

South Iceland offers a rare combination of challenging endurance events and truly distinctive landscapes. For runners and cyclists looking to combine competition with travel, this region provides a setting that feels both remote and accessible.
Afrekshugur stands proud in Hvolsvöllur – A symbol of ambition by Nína Sæmundsson.

A Timeless Icelandic Artwork Finds Its Way Home

Iceland is home to many impressive outdoor artworks, each with its own story and connection to the nation’s cultural heritage. One of the most remarkable sculptures in South Iceland is Afrekshugur - Spirit of Achievement, created by Nína Sæmundsson, a pioneering Icelandic sculptor who overcame great challenges to make her mark in the art world.
Skálholt with the Icelandic flag at sunset

Step Into History at Skálholt Cathedral

Skálholt Cathedral, located in South Iceland, is a historic icon that blends stunning art and deep heritage. As one of Iceland's oldest Christian sites, it invites visitors to explore centuries of faith and culture through guided tours and events.