News/Blog

Laugarvatn Fontana, one of the Golden Circle's longest-running geothermal spas, has reopened following a complete renovation of its facilities. The venue sits directly on the Golden Circle route at Laugarvatn, making it a familiar and easy stop for operators already routing guests between Þingvellir and Geysir/Gullfoss.

ICEE.is (Icelandic Equestrian Experience), based in Reykjadalur valley in Hveragerði, offers guided horseback tours and stable visits with Icelandic horses just off the Ring Road, a short drive from Reykjavík and directly on the route to the Golden Circle.

Discover the world of Iceland's glaciers through an immersive year-round experience in Höfn, the gateway to Vatnajökull National Park. Glaciers of Höfn invites visitors to explore how glaciers have shaped the landscapes, ecosystems and communities of Southeast Iceland for centuries. Combining education, technology and powerful storytelling, this indoor attraction offers a unique perspective on one of Iceland's most iconic natural wonders.

Reykjaböð Hot Springs is a new geothermal bathing destination in Hveragerði. Nestled in the Reykjadalur area, it is designed as a place to slow down and reconnect with nature, surrounded by steaming valleys, warm waters, and the dramatic landscape the region is known for.

There's a brand new addition to the line-up of activities in South Iceland, and it's the first of its kind in the country. Fjallsárlón Glacier Lagoon, tucked beneath the southern edge of Vatnajökull, has launched an Ice Floating experience: a guided activity where guests float among drifting icebergs in a specially designed immersion suit.

Tucked into the lush valley of Húsadalur in Þórsmörk, Volcano Yoga offers a unique way to connect with Iceland’s wild beauty. Surrounded by towering mountains, glaciers, and volcanic landscapes, each session invites you to slow down, breathe deeply, and fully immerse yourself in nature.

Black Sand Hotel is a brand new property that has opened in South Iceland. The hotel is designed as a quiet, design led retreat with sweeping coastal views and immediate access to South Iceland’s shoreline.

To travel in Iceland is not only to move through dramatic landscapes, but also through centuries of building traditions shaped by climate, scarcity, and ingenuity. Icelandic architecture has always been closely tied to survival. Early homes had to shield people from wind, cold, and long winters, often using whatever materials were close at hand. That is part of what makes the story of Icelandic buildings so interesting for visitors today: the architecture is not just beautiful, it is deeply practical, and it tells the story of how people learned to live with nature.

South Iceland continues to evolve as a year-round destination, with new tourism services, accommodation, visitor facilities, and infrastructure improvements emerging across the region. Because the region is large and diverse, developments range from new lagoons and restaurants to upgraded attractions, new activity providers, and better on-site visitor management at key natural sites.

Arctic Trailblazers is a new South Iceland operator based in Flúðir, offering private snowbike and enduro adventures tailored to each group.

Mr Iceland is a family‑run farm stay and horseback‑tour company based at Efri‑Úlfsstaðir near Hvolsvöllur in South Iceland. The farm sits on the historic land of Brennu‑Njál’s Saga, one of Iceland’s great medieval tales, and its team has built a reputation for horseback rides that follow old Viking trails while drawing visitors into the spirit of the saga. 

Northern Lights have been unusually strong and frequent in Iceland this winter, with more bright displays and more nights where the aurora has been visible across wide stretches of the sky. The main driver is solar activity. We are currently in the maximum phase of Solar Cycle 25, when sunspot numbers and explosive solar events increase. NASA and NOAA announced in October 2024 that the Sun had entered solar maximum.