News/Blog

In South Iceland, nature is more than a backdrop—it’s an active partner in creating some of the country’s freshest and most distinctive foods. This region is shaped by powerful geothermal forces and fertile volcanic landscapes, making it an exceptional place where innovation and tradition work hand in hand.

South Iceland continues to evolve as a year-round destination, with new tourism services, accommodation, visitor facilities, and infrastructure improvements emerging across the region. Because the region is large and diverse, developments range from new lagoons and restaurants to upgraded attractions, new activity providers, and better on-site visitor management at key natural sites.

Arctic Trailblazers is a new South Iceland operator based in Flúðir, offering private snowbike and enduro adventures tailored to each group.

Mr Iceland is a family‑run farm stay and horseback‑tour company based at Efri‑Úlfsstaðir near Hvolsvöllur in South Iceland. The farm sits on the historic land of Brennu‑Njál’s Saga, one of Iceland’s great medieval tales, and its team has built a reputation for horseback rides that follow old Viking trails while drawing visitors into the spirit of the saga. 

Northern Lights have been unusually strong and frequent in Iceland this winter, with more bright displays and more nights where the aurora has been visible across wide stretches of the sky. The main driver is solar activity. We are currently in the maximum phase of Solar Cycle 25, when sunspot numbers and explosive solar events increase. NASA and NOAA announced in October 2024 that the Sun had entered solar maximum.

Black Sand Hotel is a brand new property opening in early March in South Iceland, designed as a quiet, design led retreat with sweeping coastal views and immediate access to South Iceland’s shoreline.

Iceland has become one of the world’s most popular filming destinations. Its glaciers, waterfalls, volcanoes, and black-sand beaches create a natural backdrop that feels otherworldly and versatile. Producers love it because within a short drive you can find landscapes that look like medieval battlefields, Himalayan peaks, or even alien planets. It’s no wonder that Icelandic nature often appears in international blockbusters.

A recent press trip to South Iceland has concluded with positive feedback from participating journalists from France, who valued the program’s seamless organization, diverse itinerary, and warm Icelandic hospitality. The trip featured a balanced mix of breathtaking natural landscapes, immersive site visits, indoor activities, flexibility, and moments of relaxation.

Over the past weeks, many social media posts have suggested that Reynisfjara Black Beach is “gone” or permanently damaged. That is not accurate. While natural forces have caused noticeable changes to parts of the beach, Reynisfjara remains open, accessible, and very much worth visiting.

South Iceland offers a rare combination of challenging endurance events and truly distinctive landscapes. For runners and cyclists looking to combine competition with travel, this region provides a setting that feels both remote and accessible.

A total solar eclipse—when the Moon completely blocks the Sun—remains one of nature’s most extraordinary sights. The Sun and Moon appear almost exactly the same size in our sky due to a cosmic coincidence of distance and size, but such perfect alignments are fleeting. From any specific location on Earth, witnessing totality is rare—on average, only roughly once every 375 years

Iceland is home to many impressive outdoor artworks, each with its own story and connection to the nation’s cultural heritage. One of the most remarkable sculptures in South Iceland is Afrekshugur - Spirit of Achievement, created by Nína Sæmundsson, a pioneering Icelandic sculptor who overcame great challenges to make her mark in the art world.