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Shopping in Iceland can be fun, and here you can find many international shopping chains and various goods ranging in price and quality. Iceland also has a lot of souvenir shops, markets with handmade products, and stores specializing in Icelandic design. Sometimes it’s possible to get a good deal on interesting products. 

Katla Visitor Centre
 In the old heart of Vík, you will find the historical Brydebúð building, housing the Katla Visitor Centre.  Encounter the geology of the Katla UNESCO Global Geopark in the Katla exhibition. Feel the various textures of local minerals, including volcanic ash dating back to 1860, and learn about volcanic eruptions in the infamous Katla volcano.  Discover the history of shipwrecks and disasters on the black beaches of South Iceland and get to know the lucky ship Skaftfellingur at the Hafnleysa Maritime Museum. Put yourselves in the shoes of fishermen fighting the waves of the harbourless south coast.  Learn how best to experience Vík and the Mýrdalur region at our information centre. Shop local produce and explore Vík by participating in the Vík Treasure Quest or tour the Vík Culture Walk. Maps of the area with all its exciting outdoor opportunities are available here!  
Uppspuni Mini Mill
100% Icelandic Yarn made at Uppspuni MiniMill We are proud to be the very first Mini Mill in Iceland. We have twelve different machines to fully process an extraordinary soft yarn from our own sheep and our neighbors. The yarn we provide is  spun from 100% Icelandic local fiber in the natural colors of the sheep. It comes in different weight that fits different knitting projects. Other colors like blue or yellow, we either get by dyeing with plants or dyeing powder.   The Yarn Shop above the Mill Housed in our beautiful cozy loft space are unique gifts and Icelandic items handmade by local craftsmen, as well as a large selection of our Uppspuni yarn and spinning fiber. We welcome you to visit our shop during regular opening hours. We produce few types of yarn in our Mini Mill. The name of the yarn we find in our legendary Icelandic Folk Tales. For example; Hulduband (the hidden woman yarn. Dvergaband (the dwarf yarn). Dís (The fairy). Tröllaband (Trollband). The elves and the hidden people in Iceland are said to live in rocks and mountains. We feel their spirit linger in the strings of the yarn, since the sheep that provide the wool are kept in the magnificent mountains that circle our horizon, for nearly 3 months before shearing. The active volcano Hekla being the closest one to their whereabouts.   Guided Tours We welcome you on a personalized tour to see how we turn some of Iceland‘s finest wool into yarn. For a nominal fee and by appointment you may enjoy an educational tour of our mill. To schedule please contact us by phone at +354-846-7199, or by email: huldauppspuni@gmail.com. Your tour can take place during our regular opening hours as well as after hours. Tours are offered in English or Icelandic, but if needed we speak German and Swedish as well. Included in our prepared presentation are: the history of Icelandic sheep in Iceland (since 874), as well as the history of knitting in our country. The story of Uppspuni‘s founding and the products we make at the mill. A view of machine operation and an explanation of our wool processes. A stop at the loft which houses our shop.   About Us The owners, Hulda Brynjólfsdóttir and Tyrfingur Sveinsson, are farmers in an acricultural area in the South of Iceland. They run a farm that has been in the same family for three generations, and farm with sheep and beef cattle. They began their process on 1st of July 2017 and during the weekend 17th  and 18th  of March 2018 there was a formal opening of the Mini Mill and Yarn Store. Since then it has been an adventurous journey where people have shown great interest in the work and many happy customers have visited the Mini Mill.   Location Uppspuni is situated just by Road 1 in the South of Iceland, close to the bridge over the river Þjórsá and very close to Urriðafoss, surrounded by the great volcanos; Hekla, Eyjafjallajökull and some other authentic mountains at the horizon. After crossing the river Þjórsá on road 1, turn right on road 288. You will find our opening hours on our website uppspuni.is and Facebook page. You can also find us on Google Maps.        
Björk
Food, gas or shopping. You can find it all here in Björk.
Selfoss Center
Some towns are old, and some are new. But in Selfoss, the past connects with the present in a truly unique way. We look forward by looking back.  35 historic buildings, previously damaged by fire, or had fallen into disrepair, are being reconstructed to form a unique cultural centre. Cutting-edge architecture is set against the panorama of Icelandic history. Within a one-hour drive of all Iceland’s major nature attractions in the south. Opened in 2021, the new Selfoss Centre hosts shops, restaurants, hotels and cultural activities of different kinds.
Motivo
Friðheimar
Food Experience In Friðheimar we create a pleasant Food Experience for our guests where lunch is enjoyed among the tomato plants, as the restaurant is located inside the greenhouse. Enjoy the special experience of entering a greenhouse with its fragrant tomato plants – and then sitting down to a feast of the famous and delicious Friðheimar‘s tomato-based cuisine – with tomato plants all around. Some would also like to raise a glass of tomato schnapps!  Visitors can also buy delicious food souvenirs such as tomato jam, cucumber salsa, and tomato drink. Everything homemade. We recommend booking a table in advance through www.dineout.is/fridheimar   Greenhouse visit and a Horse show or Visit to the stableWe also offer a Greenhouse Visit where guests are informed how Icelanders are able to grow vegetables the whole year round with help from nature!  A Horse show or Visit to the stable is available where the history and gates of the Icelandic horse are introduced in light and professional way in a nice environment. After the show, our guests are welcome to the stable where they can meet the horses, take pictures and talk to the riders.  Friðheimar is a farm operated by an Icelandic family who is breeding Icelandic horses and growing vegetables all year round with help from nature. A visit to Friðheimar is in perfect harmony with the Golden Circle route and is great entertainment for all age groups and especially people that are curious about family farm life in Iceland.  Please notice that the Greenhouse visit and Horse show/Visit to the stable need to be booked in advance via email (fridheimar@fridheimar.is) 
LAVA centre
LAVA "Iceland Volcano & Earthquake Center" reveals the epic forces of nature that shaped our planet and created Iceland only 20 million years ago. LAVA is dedicated to the unique volcanoes and geology of Iceland. The center features an interactive educational exhibition exploring the art and science of geology and the volcanic systems in Iceland and an educational learning center for geology where staff members educate visitors to make the visit as enjoyable and memorable as possible. The interactive exhibition further displays a collection of artifacts, films, and graphics from various volcano eruptions in the past century. For opening hours and price, click here 
Ölverk Pizza & Brewery
Making small batch craft beers from brewery that is powered with geothermal energy and making high quality fire baked pizza has been perfected at Ölverk brewpub. Ölverk is located neatly in the Golden Circle route and is only a 35 minutes drive away from Reykjavik. The unique use of geothermal energy in the brewing process at Ölverk brewery makes it a must stop for everyone who likes good craft beer and are a planning a trip to the South region of Iceland.  The motivation behind Ölverk lies in deep passion for premium wood fired pizza and fine craft beer. Ölverk is family and locally owned, run by Laufey and her fiancé Elvar. They are a young local couple, with two sons, who together with Ragnar make a well balanced team with great future ambitions for their.Their reputation for local welcoming atmosphere, excellent high-quality craft beer and pizza has spread widely since opening in the spring of 2017.  Ölverk offers tours where the history of beer in Iceland discuss, geothermal activity in the Hengill area and the use of geothermal energy here in Hveragerði as well as in the whole of Iceland. The main focus of the tour, however, is the story of Ölverk, and our own special brewing process as the  Each guest gets to taste four different Ölverk beers during their tour. Our traditional brewery tour lasts 30-40 minutes and needs to be booked in advance.

Other (6)

The camping card Ármúli 36 108 Reykjavík 552-4040
Fish Store in Selfoss Eyravegur 59 800 Selfoss 482-2509
Árborg - Grill and store Árbær 801 Selfoss 864-3890
Skálinn Fast Food Hásteinsvegur 2 825 Stokkseyri 483-1485
Woolmarket Rangárbakkar 7 850 Hella 486-1434
Sveitabúðin UNA Austurvegur 4 860 Hvolsvöllur 544-5455