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    <title>Áfangastaðaáætlun</title>
    <description>Missing description</description>
    <pubDate>Mon, 06 Apr 2026 01:16:20 +0000</pubDate>
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    <link>https://www.south.is</link>
    <item>
      <title>Aðalfundur og árshátíð 2026</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/1774447685_vestmannaeyjar-loftmynd-haukur-snorrason-10_large.jpg?v=1" alt="" /></p>Nú er loksins komið að því! Árshátíð og aðalfundur Markaðsstofu Suðurlands fer fram fimmtudaginn 7. maí í  Vestmannaeyjum! Dagurinn hefst með aðalfundi í Akóges salnum og ætlum við síðan að gleðjast saman um kvöldið á veitingastaðnum Einsa Kalda. 

]]></description>
      <pubDate>Mon, 16 Feb 2026 09:20:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/adalfundur-og-arshatid-2026</link>
      <guid>https://www.south.is/is/frettir/adalfundur-og-arshatid-2026</guid>
    </item>
    <item>
      <title>Morgunfundur Markaðsstofu Suðurlands: Er vefurinn klár fyrir bottana? </title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/er-vefurinn-klar-fyrir-bottana.png?v=1" alt="Er vefurinn klár fyrir bottana? " /></p>Markaðsstofa Suðurlands heldur reglulega rafræna morgunfundi fyrir sína samstarfsaðila sem hafa jafnan verið vel sóttir. Síðasti fundur var haldinn þann 31. mars og mættu þá um 40 manns til að hlýða á Guðbjörgu Guðmundsdóttur, efnishönnuð hjá Stefnu, halda fræðsluerindi um gerð vandaðs vefefnis fyrir gervigreindina.  ]]></description>
      <pubDate>Mon, 06 Apr 2026 00:00:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/morgunfundur-markadsstofu-sudurlands-er-vefurinn-klar-fyrir-bottana</link>
      <guid>https://www.south.is/is/frettir/morgunfundur-markadsstofu-sudurlands-er-vefurinn-klar-fyrir-bottana</guid>
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    <item>
      <title>Spurt og svarað um ferðaþjónustuna á Suðurlandi</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/stjornarfoss-thrainn-471486_medium.jpg?v=1" alt="Fjölskylda við Stjórnarfoss. Ljósmyndari Þráinn Kolbeinsson" /></p>Hvað veist þú ekki um ferðaþjónustu á Suðurlandi? Við spurðum nokkra íbúa og frambjóðendur á Suðurlandi að þessu og ekki stóð á svörum, eða öllu heldur spurningum. Hér koma svör við því helsta sem fólk vildi vita um ferðaþjónustu og hvernig hún tengist starfsemi og rekstri sveitarfélaga.]]></description>
      <pubDate>Wed, 01 Apr 2026 13:50:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/spurt-og-svarad-um-ferdathjonustuna</link>
      <guid>https://www.south.is/is/frettir/spurt-og-svarad-um-ferdathjonustuna</guid>
    </item>
    <item>
      <title>Menntamorgunn Ferðaþjónustunnar - Er íslensk ferðaþjónusta á öruggri leið?</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/30e88816-afa1-da2c-4c0e-25420aaeb034.png?v=1" alt="Menntamorgunn Ferðaþjónustunnar" /></p>Íslensk ferðaþjónusta hefur vaxið hratt á undanförnum árum en þeim vexti fylgir mikil ábyrgð. Eitt mikilvægasta vörumerki Íslands er öryggi; sú tilfinning gesta okkar að þeir séu í góðum höndum, hvort sem þeir ganga á jökla, keyra um hálendið eða njóta menningar í bæjum landsins. En erum við raunverulega á öruggri leið? Og hvernig getum við, sem heild, tryggt að ímynd Íslands sem öruggur áfangastaður standist tímans tönn?
]]></description>
      <pubDate>Wed, 01 Apr 2026 09:07:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/menntamorgunn-ferdathjonustunnar-er-islensk-ferdathjonusta-a-oruggri-leid</link>
      <guid>https://www.south.is/is/frettir/menntamorgunn-ferdathjonustunnar-er-islensk-ferdathjonusta-a-oruggri-leid</guid>
    </item>
    <item>
      <title>Aðalfundur Markaðsstofu Suðurlands 2026</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/20250516_143000.jpg?v=1" alt="Frá aðalfundi 2025 á Hótel Geysi" /></p>Aðalfundur Markaðsstofu Suðurlands verður haldinn fimmtudaginn 7. maí næstkomandi í Akóges salnum í Vestmannaeyjum, klukkan 12:30.]]></description>
      <pubDate>Tue, 31 Mar 2026 11:09:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/adalfundur-markadsstofu-sudurlands-2026</link>
      <guid>https://www.south.is/is/frettir/adalfundur-markadsstofu-sudurlands-2026</guid>
    </item>
    <item>
      <title>Vinnustofur: Stefnan sett á Áfangastaðinn Suðurland</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/reykjadalur-pall-jokull-_medium.jpg?v=1" alt="Fjölskylda í Reykjadal - Páll Jökull" /></p>Hafðu áhrif á hvert ferðaþjónustan stefnir á Suðurlandi. Við bjóðum íbúum, sveitarfélögum, fyrirtækjum, leiðsögumönnum og stofnunum á opna vefvinnustofu í apríl.]]></description>
      <pubDate>Fri, 27 Mar 2026 14:11:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/vinnustofur-stefnan-sett-a-afangastadinn-sudurland</link>
      <guid>https://www.south.is/is/frettir/vinnustofur-stefnan-sett-a-afangastadinn-sudurland</guid>
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    <item>
      <title>Reykjaböð Hot Springs opening soon</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/1773753929_20250915_final_updated_cam_ext_08_back_noppl_k2visual-com.jpg?v=1" alt="" /></p>Reykjaböð Hot Springs is a new geothermal bathing destination set to open in Hveragerði in spring 2026. Nestled in the Reykjadalur area, it is designed as a place to slow down and reconnect with nature, surrounded by steaming valleys, warm waters, and the dramatic landscape the region is known for.]]></description>
      <pubDate>Tue, 17 Mar 2026 13:21:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/reykjabod-hot-springs-opening-soon</link>
      <guid>https://www.south.is/en/travel-info/newsblog/reykjabod-hot-springs-opening-soon</guid>
    </item>
    <item>
      <title>From turf walls to modern retreats inspired by the past</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/torfhus-retreat-.jpg?v=1" alt="" /></p>To travel in Iceland is not only to move through dramatic landscapes, but also through centuries of building traditions shaped by climate, scarcity, and ingenuity. Icelandic architecture has always been closely tied to survival. Early homes had to shield people from wind, cold, and long winters, often using whatever materials were close at hand. That is part of what makes the story of Icelandic buildings so interesting for visitors today: the architecture is not just beautiful, it is deeply practical, and it tells the story of how people learned to live with nature.]]></description>
      <pubDate>Wed, 11 Mar 2026 10:21:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/traditional-icelandic-architecture</link>
      <guid>https://www.south.is/en/travel-info/newsblog/traditional-icelandic-architecture</guid>
    </item>
    <item>
      <title>Taste the Power of Nature: Food Production in South Iceland</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/fridheimar-hopur-ad-njota-veitinga.jpg?v=1" alt="Enjoying the freshness of Friðheimar in South Iceland" /></p>In South Iceland, nature is more than a backdrop—it’s an active partner in creating some of the country’s freshest and most distinctive foods. This region is shaped by powerful geothermal forces and fertile volcanic landscapes, making it an exceptional place where innovation and tradition work hand in hand.]]></description>
      <pubDate>Wed, 04 Mar 2026 14:24:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/taste-the-power-of-nature-food-production-in-south-iceland</link>
      <guid>https://www.south.is/en/travel-info/newsblog/taste-the-power-of-nature-food-production-in-south-iceland</guid>
    </item>
    <item>
      <title>New Openings &amp; Updates</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/upper-lagoon.jpg?v=1" alt="Laugarás Lagoon. " /></p>South Iceland continues to evolve as a year-round destination, with new tourism services, accommodation, visitor facilities, and infrastructure improvements emerging across the region. Because the region is large and diverse, developments range from new lagoons and restaurants to upgraded attractions, new activity providers, and better on-site visitor management at key natural sites.]]></description>
      <pubDate>Tue, 03 Mar 2026 11:00:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/new-openings-updates</link>
      <guid>https://www.south.is/en/travel-info/newsblog/new-openings-updates</guid>
    </item>
    <item>
      <title>Arctic Trailblazers</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/1772186270_untitled-design.png?v=1" alt="" /></p>Arctic Trailblazers is a new South Iceland operator based in Flúðir, offering private snowbike and enduro adventures tailored to each group.]]></description>
      <pubDate>Sat, 28 Feb 2026 15:44:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/arctic-trailblazers</link>
      <guid>https://www.south.is/en/travel-info/newsblog/arctic-trailblazers</guid>
    </item>
    <item>
      <title>Story Nights with Mr. Iceland</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/mri-25.jpg?v=1" alt="" /></p>Mr Iceland is a family‑run farm stay and horseback‑tour company based at Efri‑Úlfsstaðir near Hvolsvöllur in South Iceland. The farm sits on the historic land of Brennu‑Njál’s Saga, one of Iceland’s great medieval tales, and its team has built a reputation for horseback rides that follow old Viking trails while drawing visitors into the spirit of the saga. ]]></description>
      <pubDate>Fri, 27 Feb 2026 11:39:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/story-nights-with-mr-iceland</link>
      <guid>https://www.south.is/en/travel-info/newsblog/story-nights-with-mr-iceland</guid>
    </item>
    <item>
      <title>Northern Lights in Iceland: Why This Winter Has Been Exceptional—and What to Expect Next</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/hotel-ranga-herman-desmet-shakemyview-134.jpg?v=1" alt="Nothern lights light up the sky over Hotel Rangá. Photo: Herman Desmet" /></p>Northern Lights have been unusually strong and frequent in Iceland this winter, with more bright displays and more nights where the aurora has been visible across wide stretches of the sky. The main driver is solar activity. We are currently in the maximum phase of Solar Cycle 25, when sunspot numbers and explosive solar events increase. NASA and NOAA announced in October 2024 that the Sun had entered solar maximum.]]></description>
      <pubDate>Fri, 27 Feb 2026 11:28:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/northern-lights-in-iceland-why-this-winter-has-been-exceptional-and-what-to-expect-next</link>
      <guid>https://www.south.is/en/travel-info/newsblog/northern-lights-in-iceland-why-this-winter-has-been-exceptional-and-what-to-expect-next</guid>
    </item>
    <item>
      <title>Black Sand Hotel</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/screenshot-2026-02-27-130932.jpg?v=1" alt="" /></p>Black Sand Hotel is a brand new property opening in early March in South Iceland, designed as a quiet, design led retreat with sweeping coastal views and immediate access to South Iceland’s shoreline.]]></description>
      <pubDate>Thu, 26 Feb 2026 15:46:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/black-sand-hotel-1</link>
      <guid>https://www.south.is/en/travel-info/newsblog/black-sand-hotel-1</guid>
    </item>
    <item>
      <title>Famous Film Locations in South Iceland</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/svartifoss-thrainn-515050_large.jpg?v=1" alt="Svartifoss waterfall is located in the Vatnajökull National Park. Credit: Þráinn Kolbeinsson" /></p>Iceland has become one of the world’s most popular filming destinations. Its glaciers, waterfalls, volcanoes, and black-sand beaches create a natural backdrop that feels otherworldly and versatile. Producers love it because within a short drive you can find landscapes that look like medieval battlefields, Himalayan peaks, or even alien planets. It’s no wonder that Icelandic nature often appears in international blockbusters.

]]></description>
      <pubDate>Thu, 26 Feb 2026 15:21:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/south-iceland-filming-locations</link>
      <guid>https://www.south.is/en/travel-info/newsblog/south-iceland-filming-locations</guid>
    </item>
    <item>
      <title>South Iceland: A Paradise for Nature Photographers</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/2406_burkard_01075_large.jpg?v=1" alt="South Iceland is a photographers paradise. Photo by Chris Burkard" /></p>South Iceland is one of those regions where the landscapes feel almost unfairly varied for how easy they are to reach. In a single day you can move between powerful waterfalls, black-sand beaches, glacier outlets, volcanic plains, mossy lava fields, and geothermal textures that look otherworldly. The diversity makes it a dream for photographers who like to build a portfolio with range, not just “another pretty viewpoint”.]]></description>
      <pubDate>Wed, 25 Feb 2026 09:26:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/south-iceland-photography-paradise</link>
      <guid>https://www.south.is/en/travel-info/newsblog/south-iceland-photography-paradise</guid>
    </item>
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      <title>Frönsk blaðamannaferð sem hefur skilað sér í dýrmætri umfjöllun um Suðurlandið í erlendum miðlum </title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/fronsk-bladamannaferd-haustlitir-i-thorsmork.jpeg?v=1" alt="Haustfegurð í Þórsmörk" /></p>Stór blaðamannaferð sem farin var um Suðurlandið í október síðastliðnum hefur fengið afar jákvæð viðbrögð frá frönsku blaðakonunum sem sóttu svæðið heim. Voru þær hæstánægðar með skipulagið, vel útfærða dagskránna sem bauð jafnt upp á ævintýri og rólegri stundir, og ekki síst var það þjónustan og hlýlegu móttökurnar sem heilluðu. ]]></description>
      <pubDate>Thu, 19 Feb 2026 14:22:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/fronsk-bladamannaferd-sem-hefur-skilad-ser-i-dyrmaetri-umfjollun-um-sudurlandid-i-erlendum-midlum</link>
      <guid>https://www.south.is/is/frettir/fronsk-bladamannaferd-sem-hefur-skilad-ser-i-dyrmaetri-umfjollun-um-sudurlandid-i-erlendum-midlum</guid>
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    <item>
      <title>Successful Press Trip to South Iceland Generates Major International Media Coverage</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/fronsk-bladamannaferd-hverabraud-vid-geysi.jpeg?v=1" alt="The group enjoying geothermal bread and other Icelandic delicacies at Hótel Geysir " /></p>A recent press trip to South Iceland has concluded with positive feedback from participating journalists from France, who valued the program’s seamless organization, diverse itinerary, and warm Icelandic hospitality. The trip featured a balanced mix of breathtaking natural landscapes, immersive site visits, indoor activities, flexibility, and moments of relaxation. ]]></description>
      <pubDate>Thu, 19 Feb 2026 12:06:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/successful-press-trip-to-south-iceland-generates-major-international-media-coverage</link>
      <guid>https://www.south.is/en/travel-info/newsblog/successful-press-trip-to-south-iceland-generates-major-international-media-coverage</guid>
    </item>
    <item>
      <title>South Iceland: four travel routes packed with waterfalls, volcanoes, glaciers, and local life</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/skogafoss-regnbogi-thorir-n.-kjartansson-26jpg_medium.jpg?v=1" alt="Skógafoss on a summer day. Photo by: Þórir N. Kjartansson" /></p>South Iceland is one of the easiest places to explore by car, and one of the most rewarding. In a relatively compact area you can experience some of Iceland’s best known natural wonders, from roaring waterfalls and black sand beaches to geothermal hotspots, glacier views, and volcanic landscapes. It is also a region rich in history, culture, and small towns where you can slow down, swim in local pools, and eat well.]]></description>
      <pubDate>Wed, 18 Feb 2026 11:52:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/south-iceland-four-travel-routes-packed-with-waterfalls-volcanoes-glaciers-and-local-life</link>
      <guid>https://www.south.is/en/travel-info/newsblog/south-iceland-four-travel-routes-packed-with-waterfalls-volcanoes-glaciers-and-local-life</guid>
    </item>
    <item>
      <title>Menntamorgunn Ferðaþjónustunnar - Gesturinn í aðalhlutverki</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/1771411132_fullstaerd-forsida.jpg?v=1" alt="" /></p>Hvernig upplifa gestir „gæði“ í dag og hvernig er hægt að endurspegla það í daglegu verklagi? Hvað skiptir þá mestu máli þegar kemur að upplýsingum, væntingum og þjónustu?

Horfðu á upptöku frá viðburðinum hér fyrir neðan. ]]></description>
      <pubDate>Wed, 18 Feb 2026 10:36:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/menntamorgunn-ferdathjonustunnar-gesturinn-i-adalhlutverki-1</link>
      <guid>https://www.south.is/is/frettir/menntamorgunn-ferdathjonustunnar-gesturinn-i-adalhlutverki-1</guid>
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