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    <title>Áfangastaðaáætlun</title>
    <description>Missing description</description>
    <pubDate>Sat, 16 May 2026 06:52:13 +0000</pubDate>
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    <link>https://www.south.is</link>
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      <title>Hvers virði er ferðaþjónusta í mínu sveitarfélagi?</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/2hjalparfoss-thrainn-kolbeinsson-505289_medium.jpg?v=1" alt="Hjálparfoss - Þráinn Kolbeinsson" /></p>Samtök ferðaþjónustunnar hafa að undanförnu aflað gagna um ferðaþjónustu frá Hagstofu Íslands og birt á vef sínum. Markaðsstofa Suðurlands hefur nýtt þessi gögn við að greina þróun og áhrif ferðaþjónustu á sunnlensk sveitarfélög. Sveitarfélög og framboð á Suðurlandi hafa fengið senda samantekt fyrir sitt sveitarfélag í von um að hún nýtist við stefnumótun og ákvarðanatöku í málefnum sem varða greinina.]]></description>
      <pubDate>Wed, 13 May 2026 11:19:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/hvers-virdi-er-ferdathjonusta-i-minu-sveitarfelagi</link>
      <guid>https://www.south.is/is/frettir/hvers-virdi-er-ferdathjonusta-i-minu-sveitarfelagi</guid>
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    <item>
      <title>Viðurkenningar fyrir Sprota ársins og Framlag ársins 2026</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/untitled-design-2.png?v=1" alt="" /></p>Markaðsstofa Suðurlands veitir árlega viðurkenningar fyrir Sprota ársins og Framlag ársins í ferðaþjónustu á Suðurlandi. Á aðalfundi Markaðsstofu Suðurlands, sem var haldinn þann 7 maí s.l. á Stracta Hóteli á Hellu, voru þessar viðurkenningar veittar til fyrirtækja í greininni.]]></description>
      <pubDate>Tue, 12 May 2026 12:34:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/vidurkenningar-fyrir-sprota-arsins-og-framlag-arsins-2026</link>
      <guid>https://www.south.is/is/frettir/vidurkenningar-fyrir-sprota-arsins-og-framlag-arsins-2026</guid>
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    <item>
      <title>Rúmlega 178 milljónir til innviða á ferðamannastöðum á Suðurlandi</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/1777885920_eldfell-thrainn-560290-pano_medium.jpg?v=1" alt="Ferðamaður stendur á toppi Eldfells. Ljósmyndari: Þráinn Kolbeinsson." /></p>Fimm verkefni á Suðurlandi hlutu samtals 178.567.403 krónur úr Framkvæmdasjóði ferðamannastaða fyrir árið 2026. Úthlutunin er hluti af nær 490 milljóna króna styrkveitingu til 18 verkefna um land allt þar sem sérstök áhersla var lögð á öryggi ferðamanna á fjölsóttum ferðamannastöðum.]]></description>
      <pubDate>Mon, 04 May 2026 09:11:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/framkvaemdasjodur_2026</link>
      <guid>https://www.south.is/is/frettir/framkvaemdasjodur_2026</guid>
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    <item>
      <title>Volcano Trails is offering something new in the highlands!</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/yoga-2.jpg?v=1" alt="A mindful moment in the highlands" /></p>Tucked into the lush valley of Húsadalur in Þórsmörk, Volcano Yoga offers a unique way to connect with Iceland’s wild beauty. Surrounded by towering mountains, glaciers, and volcanic landscapes, each session invites you to slow down, breathe deeply, and fully immerse yourself in nature.]]></description>
      <pubDate>Thu, 30 Apr 2026 14:56:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/volcano-trails-is-offering-something-new-in-the-highlands</link>
      <guid>https://www.south.is/en/travel-info/newsblog/volcano-trails-is-offering-something-new-in-the-highlands</guid>
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    <item>
      <title>Ice Floating tours (NEW in Iceland)</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/1777972804_untitled-design.png?v=1" alt="People floating safely in Fjallsárlón glacier lagoon. " /></p>There's a brand new addition to the line-up of activities in South Iceland, and it's the first of its kind in the country. Fjallsárlón Glacier Lagoon, tucked beneath the southern edge of Vatnajökull, has launched an Ice Floating experience: a guided activity where guests float among drifting icebergs in a specially designed immersion suit.]]></description>
      <pubDate>Mon, 27 Apr 2026 14:42:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/ice-floating-tours-new-in-iceland</link>
      <guid>https://www.south.is/en/travel-info/newsblog/ice-floating-tours-new-in-iceland</guid>
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    <item>
      <title>The 2026 Total Solar Eclipse: A Rare Spectacle over Iceland</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/eclipse-ap8-24-sequence.jpg?v=1" alt="Total Solar Eclipse. Credit: Andreas Dill & Sævar Helgi Bragason for eclipse2026.is & icelandatnight&hellip;" /></p>A total solar eclipse—when the Moon completely blocks the Sun—remains one of nature’s most extraordinary sights. The Sun and Moon appear almost exactly the same size in our sky due to a cosmic coincidence of distance and size, but such perfect alignments are fleeting. From any specific location on Earth, witnessing totality is rare—on average, only roughly once every 375 years]]></description>
      <pubDate>Fri, 24 Apr 2026 10:42:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/solar-eclipse-iceland-2026</link>
      <guid>https://www.south.is/en/travel-info/newsblog/solar-eclipse-iceland-2026</guid>
    </item>
    <item>
      <title>10 best waterfalls in South Iceland you can easily reach</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/gljufrabui_large.jpg?v=1" alt="Gljúfrabúi Waterfall. A 40-metre waterfall, hidden inside a narrow gorge and completely invisible fr&hellip;" /></p>No multi-day treks. No F-roads. No mountain gear required. These are the most spectacular waterfalls in South Iceland, all accessible with just a short, easy walk from the car park.]]></description>
      <pubDate>Thu, 09 Apr 2026 13:09:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/best-waterfalls-in-south-iceland</link>
      <guid>https://www.south.is/en/travel-info/newsblog/best-waterfalls-in-south-iceland</guid>
    </item>
    <item>
      <title>Black Sand Hotel is Open</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/screenshot-2026-02-27-130932.jpg?v=1" alt="" /></p>Black Sand Hotel is a brand new property that has opened in South Iceland. The hotel is designed as a quiet, design led retreat with sweeping coastal views and immediate access to South Iceland’s shoreline.]]></description>
      <pubDate>Thu, 09 Apr 2026 11:00:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/black-sand-hotel-1</link>
      <guid>https://www.south.is/en/travel-info/newsblog/black-sand-hotel-1</guid>
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    <item>
      <title>Morgunfundur Markaðsstofu Suðurlands: Er vefurinn klár fyrir bottana? </title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/er-vefurinn-klar-fyrir-bottana.png?v=1" alt="Er vefurinn klár fyrir bottana? " /></p>Markaðsstofa Suðurlands heldur reglulega rafræna morgunfundi fyrir sína samstarfsaðila sem hafa jafnan verið vel sóttir. Síðasti fundur var haldinn þann 31. mars og mættu þá um 40 manns til að hlýða á Guðbjörgu Guðmundsdóttur, efnishönnuð hjá Stefnu, halda fræðsluerindi um gerð vandaðs vefefnis fyrir gervigreindina.  ]]></description>
      <pubDate>Mon, 06 Apr 2026 00:00:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/morgunfundur-markadsstofu-sudurlands-er-vefurinn-klar-fyrir-bottana</link>
      <guid>https://www.south.is/is/frettir/morgunfundur-markadsstofu-sudurlands-er-vefurinn-klar-fyrir-bottana</guid>
    </item>
    <item>
      <title>Spurt og svarað um ferðaþjónustuna á Suðurlandi</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/stjornarfoss-thrainn-471486_medium.jpg?v=1" alt="Fjölskylda við Stjórnarfoss. Ljósmyndari Þráinn Kolbeinsson" /></p>Hvað veist þú ekki um ferðaþjónustu á Suðurlandi? Við spurðum nokkra íbúa og frambjóðendur á Suðurlandi að þessu og ekki stóð á svörum, eða öllu heldur spurningum. Hér koma svör við því helsta sem fólk vildi vita um ferðaþjónustu og hvernig hún tengist starfsemi og rekstri sveitarfélaga.]]></description>
      <pubDate>Wed, 01 Apr 2026 13:50:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/spurt-og-svarad-um-ferdathjonustuna</link>
      <guid>https://www.south.is/is/frettir/spurt-og-svarad-um-ferdathjonustuna</guid>
    </item>
    <item>
      <title>Menntamorgunn Ferðaþjónustunnar - Er íslensk ferðaþjónusta á öruggri leið?</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/30e88816-afa1-da2c-4c0e-25420aaeb034.png?v=1" alt="Menntamorgunn Ferðaþjónustunnar" /></p>Íslensk ferðaþjónusta hefur vaxið hratt á undanförnum árum en þeim vexti fylgir mikil ábyrgð. Eitt mikilvægasta vörumerki Íslands er öryggi; sú tilfinning gesta okkar að þeir séu í góðum höndum, hvort sem þeir ganga á jökla, keyra um hálendið eða njóta menningar í bæjum landsins. En erum við raunverulega á öruggri leið? Og hvernig getum við, sem heild, tryggt að ímynd Íslands sem öruggur áfangastaður standist tímans tönn?
]]></description>
      <pubDate>Wed, 01 Apr 2026 09:07:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/menntamorgunn-ferdathjonustunnar-er-islensk-ferdathjonusta-a-oruggri-leid</link>
      <guid>https://www.south.is/is/frettir/menntamorgunn-ferdathjonustunnar-er-islensk-ferdathjonusta-a-oruggri-leid</guid>
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    <item>
      <title>Aðalfundur Markaðsstofu Suðurlands 2026</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/20250516_143000.jpg?v=1" alt="Frá aðalfundi 2025 á Hótel Geysi" /></p>Aðalfundur Markaðsstofu Suðurlands verður haldinn fimmtudaginn 7. maí næstkomandi á Stracta Hótel Hellu, klukkan 12:30.]]></description>
      <pubDate>Tue, 31 Mar 2026 11:09:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/adalfundur-markadsstofu-sudurlands-2026</link>
      <guid>https://www.south.is/is/frettir/adalfundur-markadsstofu-sudurlands-2026</guid>
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    <item>
      <title>Vinnustofur: Stefnan sett á Áfangastaðinn Suðurland</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/reykjadalur-pall-jokull-_medium.jpg?v=1" alt="Fjölskylda í Reykjadal - Páll Jökull" /></p>Hafðu áhrif á hvert ferðaþjónustan stefnir á Suðurlandi. Við bjóðum íbúum, sveitarfélögum, fyrirtækjum, leiðsögumönnum og stofnunum á opna vefvinnustofu í apríl.]]></description>
      <pubDate>Fri, 27 Mar 2026 14:11:00 +0000</pubDate>
      <link>https://www.south.is/is/frettir/vinnustofur-stefnan-sett-a-afangastadinn-sudurland</link>
      <guid>https://www.south.is/is/frettir/vinnustofur-stefnan-sett-a-afangastadinn-sudurland</guid>
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      <title>Reykjaböð Hot Springs opening soon</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/1773753929_20250915_final_updated_cam_ext_08_back_noppl_k2visual-com.jpg?v=1" alt="" /></p>Reykjaböð Hot Springs is a new geothermal bathing destination set to open in Hveragerði in spring 2026. Nestled in the Reykjadalur area, it is designed as a place to slow down and reconnect with nature, surrounded by steaming valleys, warm waters, and the dramatic landscape the region is known for.]]></description>
      <pubDate>Tue, 17 Mar 2026 13:21:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/reykjabod-hot-springs-opening-soon</link>
      <guid>https://www.south.is/en/travel-info/newsblog/reykjabod-hot-springs-opening-soon</guid>
    </item>
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      <title>From turf walls to modern retreats inspired by the past</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/torfhus-retreat-.jpg?v=1" alt="" /></p>To travel in Iceland is not only to move through dramatic landscapes, but also through centuries of building traditions shaped by climate, scarcity, and ingenuity. Icelandic architecture has always been closely tied to survival. Early homes had to shield people from wind, cold, and long winters, often using whatever materials were close at hand. That is part of what makes the story of Icelandic buildings so interesting for visitors today: the architecture is not just beautiful, it is deeply practical, and it tells the story of how people learned to live with nature.]]></description>
      <pubDate>Wed, 11 Mar 2026 10:21:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/traditional-icelandic-architecture</link>
      <guid>https://www.south.is/en/travel-info/newsblog/traditional-icelandic-architecture</guid>
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    <item>
      <title>Taste the Power of Nature: Food Production in South Iceland</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/fridheimar-hopur-ad-njota-veitinga.jpg?v=1" alt="Enjoying the freshness of Friðheimar in South Iceland" /></p>In South Iceland, nature is more than a backdrop—it’s an active partner in creating some of the country’s freshest and most distinctive foods. This region is shaped by powerful geothermal forces and fertile volcanic landscapes, making it an exceptional place where innovation and tradition work hand in hand.]]></description>
      <pubDate>Wed, 04 Mar 2026 14:24:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/taste-the-power-of-nature-food-production-in-south-iceland</link>
      <guid>https://www.south.is/en/travel-info/newsblog/taste-the-power-of-nature-food-production-in-south-iceland</guid>
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    <item>
      <title>New Openings &amp; Updates</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/upper-lagoon.jpg?v=1" alt="Laugarás Lagoon. " /></p>South Iceland continues to evolve as a year-round destination, with new tourism services, accommodation, visitor facilities, and infrastructure improvements emerging across the region. Because the region is large and diverse, developments range from new lagoons and restaurants to upgraded attractions, new activity providers, and better on-site visitor management at key natural sites.]]></description>
      <pubDate>Tue, 03 Mar 2026 11:00:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/new-openings-updates</link>
      <guid>https://www.south.is/en/travel-info/newsblog/new-openings-updates</guid>
    </item>
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      <title>Arctic Trailblazers</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/1772186270_untitled-design.png?v=1" alt="" /></p>Arctic Trailblazers is a new South Iceland operator based in Flúðir, offering private snowbike and enduro adventures tailored to each group.]]></description>
      <pubDate>Sat, 28 Feb 2026 15:44:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/arctic-trailblazers</link>
      <guid>https://www.south.is/en/travel-info/newsblog/arctic-trailblazers</guid>
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      <title>Story Nights with Mr. Iceland</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/mri-25.jpg?v=1" alt="" /></p>Mr Iceland is a family‑run farm stay and horseback‑tour company based at Efri‑Úlfsstaðir near Hvolsvöllur in South Iceland. The farm sits on the historic land of Brennu‑Njál’s Saga, one of Iceland’s great medieval tales, and its team has built a reputation for horseback rides that follow old Viking trails while drawing visitors into the spirit of the saga. ]]></description>
      <pubDate>Fri, 27 Feb 2026 11:39:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/story-nights-with-mr-iceland</link>
      <guid>https://www.south.is/en/travel-info/newsblog/story-nights-with-mr-iceland</guid>
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      <title>Northern Lights in Iceland: Why This Winter Has Been Exceptional—and What to Expect Next</title>
      <description><![CDATA[<p><img src="https://www.south.is/static/news/sm/hotel-ranga-herman-desmet-shakemyview-134.jpg?v=1" alt="Nothern lights light up the sky over Hotel Rangá. Photo: Herman Desmet" /></p>Northern Lights have been unusually strong and frequent in Iceland this winter, with more bright displays and more nights where the aurora has been visible across wide stretches of the sky. The main driver is solar activity. We are currently in the maximum phase of Solar Cycle 25, when sunspot numbers and explosive solar events increase. NASA and NOAA announced in October 2024 that the Sun had entered solar maximum.]]></description>
      <pubDate>Fri, 27 Feb 2026 11:28:00 +0000</pubDate>
      <link>https://www.south.is/en/travel-info/newsblog/northern-lights-in-iceland-why-this-winter-has-been-exceptional-and-what-to-expect-next</link>
      <guid>https://www.south.is/en/travel-info/newsblog/northern-lights-in-iceland-why-this-winter-has-been-exceptional-and-what-to-expect-next</guid>
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